'NTR'tainment Channel Soon!| AndhraBoxOffice.com

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10/01/2011

'NTR'tainment Channel Soon!

NTR Jr is planning to revamp and expand the Studio N news channel to grab more eyeballs. The plans are being in the air from four months ago and he has been spending lakhs to streamline its content. Media reports say that NTR realises the limitations of a news channel and is thus planning to launch a complete entertainment channel which might be named Mirchi.

His team is all set to launch a 24/7 entertainment channel to give others a run for their money . With satellite rights of Telugu films being pegged at around 5 crore per film, the team has resolved to buy dubbed films initially and then procure Telugu films.

With Ram Charan being one of the directors of MAA channel and Chiranjeevi's family on the verge of launching an “infotainment“ channel, being their arch rival NTR has consciously jumped into the fray.

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