Vijay Deverakonda`s `Kushi` with Shiva Nirvana as the director and Samantha acting as the heroine has attained massive craze in business circles.  All Languages Non-Theatrical rights like Satellite, Dubbing, Digital and Music including Hindi have been sold out already for over Rs. 90 Cr+. There’s No impact of Liger on this which is set for Summer Release in 2023. Samantha is currently resting due to health issues and is expected join the shoot before December 1st week.