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11-01-2016
Can Nannaku Prematho get Non-Baahubali Day 1 ?
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Clash of Multiple Films at the box-office this Sankranthi is taking a toll on the biggie `Nannaku Prematho` too. Exhibitors are being a little cautious and are choosing to go for Advance basis Release even in East and West where Sankranthi is the biggest season. On the other hand, lack of Good no.of theaters from 2nd day due to various reasons is also affecting business. The film is certainly looking at a Good and Big Day 1 but odds are heavily staked against it to create Non-Baahubali Record in Telugu states. The No.of Full Run Fixed Hires for recent biggies are huge and `Nannaku Prematho` will be starting with a Minimum of 1 Cr and may be upto 2 Cr Deficit in Hires in Nizam, East, West & etc., due to this 4-way Clash. It is likely that No amount of additional single day theaters will able to cover for this and it has to do extraordinarily well in Ceded & Nizam to have a shot at Non-Baahubali Record of `Srimanthudu`, 14.72 Cr AP/Nizam SHARE.
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